Your product is brilliant, but does the best talent know why they should bet their career on your vision? We help startups and small companies build authentic employer brands that attract and engage the people who'll drive your success.
Your story is more important than the size of your company.
The best talent has choices. They can work for established companies with big names, generous benefits, and proven track records. So why would they choose your smaller company?
The answer isn't just about equity or mission statements. It's about telling a compelling story that makes people excited about your future, confident in your leadership, and eager to be part of building something meaningful.
Your brand matters.
And it's not just for big corporates with huge marketing budgets. When done right, authentic employer branding gives small companies a massive advantage in attracting talent who want to make an impact.
the cost of being unknown
You're starting every conversation from scratch
Candidates question whether you're legitimate or stable
You compete purely on salary and benefits (where bigger companies usually win)
Great people don't think of you when they're ready to move
*Without* strong employer branding:
*With* strong employer branding:
The right people already know and respect your company
Candidates come to conversations excited and informed
You attract people who believe in your mission, not just your package
Talent reaches out to you proactively
pre-workshop preparation
We gather initial insights about your company culture, values, and competitive landscape to ensure maximum workshop effectiveness.
our employer branding process
01
full-day workshop
We facilitate collaborative sessions with your team to develop your employer value proposition and messaging framework that flows straight through to an actionable content plan.
02
02
strategy documentation
strategy documentation
We synthesise workshop outputs into comprehensive guidelines that provide clear direction for implementing your employer brand.
03
implementation
We don't just bid you farewell with a shiny new strategy document. Your dedicated Talent Specialist immediately activates your employer brand across all candidate touchpoints and communications.
04
04
What's included:
full-day workshop
Employer value proposition development session
Core messaging framework creation
Content planning and prioritisation
Competitive positioning and differentiation strategies
strategy documentation
Comprehensive employer value proposition
Detailed content plan and implementation roadmap
Recommendations for leadership team's online presence
Structured messaging hierarchy and tone guidelines
implementation
Ongoing integration of your brand into talent pipeline building and candidate communications
Regular updates and optimisation based on candidate feedback and engagement
Your Talent Specialist activates your Employer Brand messaging across all candidate touchpoints
Authentically communicate what makes your company unique.
Show the real impact people can have by joining your team.
Build relationships with talent long before you need to hire them.
Create content and conversations that position you as an employer of choice.
we help you...
With our Employer Branding and Talent Acquisition process,
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Need more support?
While our workshop provides the strategic foundation for your employer brand, you may need more support. We offer complete employer branding programmes that run 8-12 weeks and include in-depth research, professional video production, photography, digital asset creation, and cross-team training sessions.
We can tailor your package to your needs and stage.
Timeline
On average, 1 week from strategy through to your new employer campaign in market.
your involvement
Your participation in a workshop, your availability to meet stand out talent and your feedback of the resulting strategy & content.
Investment
While it depends on your businesses maturity, we develop strategy that aligns with your stage of growth.
ALL THE DETAILS
Let's build the brand that attracts talent.
We are excited to build the brand that will have your future team coming to you - not the other way around.
